The platform for PRIMM was built by Lauren Duque and Lyndsay Senerchia. Lauren, a photographer, and Lyndsay, a photo producer bonded over the notion that they were self-proclaimed “apothecary addicts”. They both agreed that the natural products they used (scrubs, salves, soaps, and candles) made them feel sensations of comfort and assurance. From there they created, PRIMM.
PRIMM embraces the modesty and unassuming nature that defines the word. Ingredients like essential oils, soy wax, and organic shea butter, allow women to feel feminine, delicate, refreshed, and beautiful.
These products are a reflection of Lyndsay and Lauren. They’re a reflection of you. Because PRIMM is made for today’s unconventional and extraordinary woman.